相信很多外贸人都经历过每天群发上百封邮件却毫无回音的状况，最后甚至会怀疑自己......下面我们来分析一下为什么客户不回复你发出去的邮件？并分享给你一些跟进模板，提高回复率！
一、开发信可能被忽略的原因
被认定为垃圾邮件
如何防止自己的邮件被系统判定为垃圾邮件很重要。以下事项要注意：主题行切勿全部使用大写、注意使用正确的拼写和语法、不要过度使用感叹号、避免使用缩写的URL链接、在结尾处列出如何加白名单的说明等。
邮件标题毫无吸引力
标题很重要，好的电子邮件主题应该是：清晰且具有说服力、正文首行不要超过80个字符、针对客户群体对主题行进行个性化设置。
邮件“不适配”移动设备
以前，外贸客户在工作中基本依赖的都是电脑，但是超过63%的买家会更多的使用移动设备进行工作，所以确保你的邮件在手机和电脑上看都是得体舒适的，可以通过不同的设备来提前预览下你的邮件。
邮件内容太乏味
以下是一些可以帮助你的邮件更具有吸引力的建议：排版易于浏览、写一些关于客户的内容而并非完全是自己的、邮件言简意赅、别用一些晦涩难懂的术语。
不会“讲故事”
讲故事不仅仅能吸引客户，它更能激起对方对贵公司的兴趣，并激励他们回复邮件，因为他们想要知道更多的“后续”。如果想要给客户讲故事，那么得了解讲故事的基本知识，您只需一行文字即可讲述故事，而这种微型故事格式非常适合外贸邮件。
没向客户提供有价值的内容
当您通过电子邮件与客户联系时，对方可能正忙于工作。所以想要让邮件成功的被客户打开并回复，请注重以帮助客户更好或更有效地完成工作的方式提供价值。
二、专治“只读不回”的回复模板
常规的跟进
可以询求客户对价格的看法，记得长话短说。比如Can you please let us have your comments on the offer we sent on May 1st？
如果客户继续不回复
那可以这么说：May I know if you get my offer on May 1st？I am attaching again here with the offer for your reference. Hope to get your feedback soon.
若继续不回复
利用报价的有效期说事：Friendly reminder on the validity date. Can you please further advise if the price is workable for you? Price will be invalid on May 10th.
客户继续不吭声
发最新产品/宣传册子，最新出货记录照片，尺寸要控制在1MB以内/目录控制在3MB以内。Here is our newest model which will be in the market soon. 或Just shipped 1 container to your country and please see some photos for your reference. Any news from you?
发展厅样板照片
可以这么说：Well organized showing room and free samples are ready for your quality checking.
若客户雷打不动
这个时候就可以开门见山：Much appreciated if you can further offer some comments. Then I can know if you still get interested in our products. Otherwise I will stop to bother you. 直接问他意见，若实在没兴趣就停止“打扰”。
除了以上方式，值得注意的是，对于有潜力或者比较大的采购商，可以主动表示提供免费样品。也可以关注下客户在社媒上的动态，多互动。以下也提供一些邮件模板供参考。
①跟进新客户
Hi [Name],
I really enjoyed chatting with you earlier today and learning more about how you and [your company].
I promised you some more info and here it is. I’ve attached more information about [request] and [other].
Please let me know when you have a chance to take a look at this info and would like me to give you a call to discuss. I’d be happy to answer any questions you have. Feel free to call me at [number] any time.
②邮件发出后，客户没有动静
Hi [Name],
I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.
Have you given any additional thought to my proposal? I’d be happy to do a quick review of it on the phone and answer any and all questions you may have.
When would suit you for a quick call?
③按照约定给客户发送资料
Hi [Name],
I’d like to thank you for taking the time to hear me out. I’m really excited about the big progress of this relationship.
You mentioned that you would need to consult with *** before making a decision. I am really eager to hear what they thought of my proposal.
Is there a spot on your calendar I could claim to discuss how we can take this deal forward?
④适用于好久没联系的客户
Hi [Name],
I’m sorry we haven’t been able to connect recently. When we last spoke, you seemed very interested in [objective of product or service].
I realize that you are most likely incredibly busy, so I am happy to schedule a call with you at any time, even if it falls outside regular office hours or on a weekend if that makes it easier for you.
I really don’t mean to harass you, but would appreciate some indication on your decision either way. Thanks in advance.
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